Articles by Ernest Nicastro

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Articles by Ernest Nicastro:

Going For The Sales Letter Gold: Picabo Street Sets An Example Category: Copywriting
In the 1998 Winter Olympics downhill skier Picabo Street won a gold medal by the slimmest possible margin -- one 1/100th of a second. Anything less than the flawless technique she displayed and the total effort she put forth and she would have finished at best, second, at worst, completely shut out of the medal ceremony. She would have lost the chance to realize a lifelong dream, and, most likely, hundreds of thousands of dollars in additional income.