Copywriting

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Articles in the Copywriting category: You Need To Learn The Basics Of Copywriting If You Want To Make Money Online by Lee MacRae Don't Let The Competition Get An Edge On YouWe've all seen [and maybe bought] the Ebooks that promised to teach you the "magic words" or "hypnotic phrases" that will guarantee the sale of your product.Do they work? Possibly. Has Your Search Engine Copywriting Lost its Ability to Persuade? by Heather Reimer Most business website owners recognize the value of strong, compelling website content; they appreciate the importance of writing that commands attention and persuades visitors with reason and with art to buy something or take a particular action.But there's a change happening. With the growing importance of search engine optimization and SEO copywriting, many e-businesses have shifted their content priorities. Going For The Sales Letter Gold: Picabo Street Sets An Example by Ernest Nicastro In the 1998 Winter Olympics downhill skier Picabo Street won a gold medal by the slimmest possible margin -- one 1/100th of a second. Anything less than the flawless technique she displayed and the total effort she put forth and she would have finished at best, second, at worst, completely shut out of the medal ceremony. She would have lost the chance to realize a lifelong dream, and, most likely, hundreds of thousands of dollars in additional income.

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