Articles by Alan D. Richardson

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Articles by Alan D. Richardson:

Powerful-Yet Simple-Persuasion Techniques to Improve Website Marketing Category: Web Site Promotion
Web Marketing SeriesThe art of getting skeptical prospects to believe the claims you make in your web site promotions, to agree with what you’re saying, is one of the most difficult challenges facing advertisers and copywriters. And bottomline – if the prospect doesn’t believe you, he’s not going to buy from you.One of the most effective writing methods for getting prospects to believe your claims and turning them into customers is a technique known as ‘Pacing and Leading’.